Dato Venue For Rent Case Study
Overview
The case study shows how Google My Business drastically improved a local business digital business presence. The local business is a family owned small venue rental and just a little bit of a background – the venue for rent is part of our house. It is supposed to be a bed and breakfast restaurant but we decided to turn it into a venue rental.
I have been managing local SEO accounts and Google My Business accounts from google partner agencies for years now so I am excited to do a case study of my family business.
The Business Listing is called Dato Venue For Rent
Basic Google My Business Optimization Delivered Quick Results
Make sure the business name, address, and phone number are correct. Keep your NAP (Name, Address, Phone Number) consistent to all your other listings such as in your social media accounts.
Aside from NAP, use your services or products as a category. Example, I used Event Venue as a main category and Wedding Venue as a secondary category since our business accepts wedding receptions with small numbers of guests. As of the writing of this case study, only 2 types of categories are available in Google My Business, the Event Venue and Wedding Venue categories.
Google My Business Insights
After a 3 months of having our local business listed, the results is positive and the Google My Business insights shows really good numbers.
With Google My Business listing, your business can show up and take advantage of Google Maps, Google Searches and can drive actual conversions such as foot traffic, inquiries, phone calls, booking and increase your business local demand impressions.
Your Business can show up with searches related to your categories, business names and other search factors from people searching in your local area. Google My Business is a powerful tool for getting customers to your business.
This is how your business will show up in Google Search Results for local searches
Having a verified Google My Business listing, your business can show up in the knowledge graph panel of Google Search result. An excellent way to gain digital presence.
Google Map Listing
Aside from showing up in Google Search results, your business listing in Google My Business can show up in Google Maps which is perfect for people looking for nearby businesses.
Google My Business listing is an excellent tool for local SEO. There are more optimizations you can do such as adding more photos, adding Q and A and more. I will be adding a separate case study on a more advanced local SEO and Google My Business.
Conclusion
Google My Business works in creating an excellent digital and online presence for your business that works. You can get actual conversions such as phone calls, store visits even just by doing basic optimization.